For our final project in Type, we were assigned to create a tactile object that would help a designer with typography. My group focused on typeface selection, as it was something we all struggled with in the P.K. Dick assignment. What’s Your Type? was designed to make selecting and pairing typefaces easier, faster, and more educated.
Our product includes 4 typeface fact books and 1 typeface pairing pocket guide. These easy-to-use books are separated into four categories: Serif, Sans Serif, Alphabets, and Examples.
Serifs and Sans Serifs feature over 20 typefaces each and educate the viewer on unique characteristics (shown on the transparency), a variety of point sizes, and a brief history of the typeface.
The alphabet book is meant to show the typeface as a whole, as the serif/sans serif books only focus on one letter. These pages will be useful in typeface pairing because you can see all characters next to each other. The alphabets include all the typefaces used in the serif/sans serif books.
The example book displays real-world examples of the typefaces featured in the books. These range anywhere from branding, to editorial, to web design. Each example states which typeface(s) are used and the format.
Proposal: Perfect for type amateurs and aficionados alike, What’s Your Type? provides a compact and convenient setting for exploring typefaces on the go.
Overall I think my group’s final project was very successful. Our compact packaging allows the product to be convenient and easy, something we were striving for from the very beginning. There isn’t anything currently like this on the market, so I think our solution is unique yet very functional and educational.