T3: Speech (5)

Personal crit

Overall, I am proud of how my prints turned out. I haven’t worked with a Risograph before so I am glad I got to experience that output method.

Before knowing what our end assignment would be, I wanted to challenge myself and use a speech not in English. Luckily, the video subtitles made it easy to transcribe, but it was nearly impossible for me to know exactly which words Jack Ma emphasized and negated. Generally, I was able to make sense of the important words but I ran into this challenge several times while designing.

I think my project was so successful because I consciously thought about all of my design decisions, something that I haven’t truly done in the past. All elements of my composition had meaning behind them, from typeface choice, to leading, to color.

Looking back, I wish I would have chosen a speaker with more enthusiasm and energy. I really liked my classmates’ projects that were more expressive and exciting, but I knew that did not fit my subject. Mine was an accurate reflection of the speech I chose and I know that is more important.


Type 3: Speech (4)

Peer crit: Devon Wolfe

The first thing I notice when looking at Devon’s print is how he successfully used a two-tone ink on the Risograph. How cool! I don’t think the piece would be as strong without the lighter shapes in the background because of the texture they are creating. Along with that, his composition is very eye-catching and draws in the audience. After learning that the speech is about space and Earth, his composition and sans serif typeface choice supports the content. The poster has several things you see from far away and some you can only see up close. For example, the slight variations in the type, whether it is blurred words or altered baselines, make me want to look closer at the micro level.

Overall there is a good use of negative/positive space and the piece is nicely balanced from bottom to top. I would say that I could use more visual hierarchy with the type, but I also understand the assignment and maybe larger text didn’t fit with the style of Devon’s speech. I think if more lines of text were curved instead of straight, it could make an interesting contrast with the background. Looking at it from far away, some of the type blocks appear like shapes themselves. This might be an interesting idea to play more on the shape idea. Good work, Devon!


HCD: Folly Theater (5)


Folly Theater critique #4
I made a lot of progress on my jazz posters over the weekend. I’ve been researching some unique/atypical ways to notate music and the results are quite inspiring. John Cage and Robert Kirkpatrick both have texts written about their compositions and how they can write music without using the everyday music notes.


These simple shapes and patterns instantly reminded me of type and how it is constructed. I started experimenting with how the typographical shapes and musical shapes can interact with each other and ended up with the below series. Cutting out pieces of the letters helped the two elements interact and added depth to the composition. I plan on doing several iterations of these to focus more on the individual artists. Need to add more detail in the typography and background shapes. Planning on also playing with color.





Soooooo over the weekend I had the opportunity to attend AIGA Iowa’s “[WO]MAN UP! A Creative Conference for Women” in Des Moines. Woke up at 5:00 am, drove 6 hours total, paid $150, ~no ragrets~! The first half of our day consisted of a monogram workshop, social justice panel, and a UX workshop. Between two of the workshops, we spotted Jessica in one of the seating areas. After fangirling and freaking out for approximately 10 minutes, we finally built up the courage to go talk to her! She was so sweet and open to talking to us, and even gave us some advice for student designers. I snagged her autograph and everything! Being able to meet someone who I admire so much is still so unbelievable.

Jessica discussed the importance of play and personal projects in design. She showed some of her more recent work at Sagmeister & Walsh, along with some of the process it took to create.

Also I may or may not be framing this page from my journal! Is this getting creepy?

HCD: Folly Theater (3)

Folly Theater critique #2
Moving forward from the initial posters shown ~here~, I didn’t want to completely restart my project. For this round, I took out the cliche and unnecessary imagery, completely re-did the type treatment, and simplified my composition. Overall I like where this is going, and am looking forward to printing a draft at full scale (34×50).

I am having trouble with the symbolic imagery in my posters. I want to represent the artists in a unique way, but right now it does not make sense to the viewer.

Questions I’m thinking about/hope to discuss:
— Is this conflict ok?
— How will the audience make a connection?
— Are my references too random?
— What other symbols could I use to portray an artist’s personality, style, etc.?